The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Innovation in Social Media
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Innovation in Social Media
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Innovation in Social Media
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Innovation in Social Media
WeCounterHate
Agency: POSSIBLE / Seattle
Client: Life After Hate Category: Innovation in Social Media
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Innovation in Social Media
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client: Getty Category: Digital & Online / Websites & Mobile
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Digital & Online / Websites & Mobile
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Craft / Art Direction
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Direct Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Innovation in Direct Marketing
Project Meddle
Agency: Project Meddle / Brooklyn
Client: Rock On Go Wild Category: Innovation in Direct Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Direct Marketing
Valuable Inheritance
Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro
Client: hospital moinhos de vento Category: Print / Health & Wellness
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Print / Health & Wellness
Around The Corner
Agency: Area 23, An FCB Health Network Company / New York
Client: UMD Urgent Care Category: Print / Health & Wellness
#HoliNotHooliganism
Agency: Ogilvy & Mather Advertising / Mumbai
Client: Reliance General Insurance Category: Mobile-First Video / Under 6 Seconds
Bluesman
Agency: AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo
Client: Baco Exu do Blues Category: Music Videos
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London
Client: General Mills, Inc. (Cheerios) Category: Music Videos
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Music Videos
Jack White - Corporation
Agency: Third Man Records / Nashville + PRETTYBIRD / Culver City
Client: Third Man Records Category: Music Videos
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Craft - Direction / Single
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Direction / Single
Surprise
Agency: BBDO / New York + SomeSuchXAnonymous
Client: AT&T Category: Craft - Direction / Single
Runways
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Craft - Direction / Single
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse Category: Craft - Direction / Single
Major
Agency: RadicalMedia / New York City + Droga5 / New York
Client: Hennessy Category: Craft - Direction / Single
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York
Client: Johnson & Johnson Category: Craft - Direction / Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
The New Normal
Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client: MedMen Category: Craft - Direction / Single
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Craft - Direction / Single
Point of View
Agency: BBDO / New York + MJZ
Client: Sandy Hook Promise Category: Craft - Direction / Single
If Love Hurts
Agency: Pete Giblin / London + Somesuch / London
Client: White Ribbon Category: Craft - Direction / Single
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Use of Music / Original Music
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin' Category: Craft - Use of Music / Original Music
First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Craft - Use of Music / Original Music
World's Most Honest Tourism Film
Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai
Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
Award:
2019 Social Media Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Innovation in Social Media
Annual ID:
OS_SM19079M
Award:
2019 Social Media Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Social Media
Annual ID:
OS_SM19080M
Award:
2019 Social Media Merit Award
Agency:
ARGONAUT / San Francisco + PSYOP / Los Angeles
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Innovation in Social Media
Annual ID:
OS_SM19081M
Award:
2019 Social Media Merit Award
Agency:
HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Social Media
Annual ID:
OS_SM19082M
Award:
2019 Social Media Merit Award
Agency:
POSSIBLE / Seattle
Client:
Life After Hate
Title:
WeCounterHate
Category:
Innovation in Social Media
Annual ID:
OS_SM19083M
Award:
2019 Social Media Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Innovation in Social Media
Annual ID:
OS_SM19084M
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19064M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client:
Getty
Title:
Watermarks for Water
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19065M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19066M
Award:
2019 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19067M
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_PO19130M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Craft / Art Direction
Annual ID:
OS_PO19131M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Art Direction
Annual ID:
OS_PO19132M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_PO19133M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Craft / Art Direction
Annual ID:
OS_PO19134M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Art Direction
Annual ID:
OS_PO19135M
Award:
2019 Direct Marketing Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19110M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19111M
Award:
2019 Direct Marketing Merit Award
Agency:
Project Meddle / Brooklyn
Client:
Rock On Go Wild
Title:
Project Meddle
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19112M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19113M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro
Client:
hospital moinhos de vento
Title:
Valuable Inheritance
Category:
Print / Health & Wellness
Annual ID:
OS_HW19067M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung
Title:
War Correspondents on Breast Cancer
Category:
Print / Health & Wellness
Annual ID:
OS_HW19068M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
UMD Urgent Care
Title:
Around The Corner
Category:
Print / Health & Wellness
Annual ID:
OS_HW19069M
Award:
2019 Mobile Merit Award
Agency:
Ogilvy & Mather Advertising / Mumbai
Client:
Reliance General Insurance
Title:
#HoliNotHooliganism
Category:
Mobile-First Video / Under 6 Seconds
Annual ID:
OS_MO19029M
Award:
2019 Branded Entertainment Merit Award
Agency:
AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo
Client:
Baco Exu do Blues
Title:
Bluesman
Category:
Music Videos
Annual ID:
OS_BE19068M
Award:
2019 Branded Entertainment Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Music Videos
Annual ID:
OS_BE19069M
Award:
2019 Branded Entertainment Merit Award
Agency:
72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London
Client:
General Mills, Inc. (Cheerios)
Title:
Right on Tracks
Category:
Music Videos
Annual ID:
OS_BE19070M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Music Videos
Annual ID:
OS_BE19071M
Award:
2019 Branded Entertainment Merit Award
Agency:
Park Pictures LLC / New York
Client:
Sam Fender
Title:
Dead Boys
Category:
Music Videos
Annual ID:
OS_BE19072M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Music Videos
Annual ID:
OS_BE19073M
Award:
2019 Branded Entertainment Merit Award
Agency:
Third Man Records / Nashville + PRETTYBIRD / Culver City
Client:
Third Man Records
Title:
Jack White - Corporation
Category:
Music Videos
Annual ID:
OS_BE19074M
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Direction / Single
Annual ID:
OS_MI19053M
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Craft - Direction / Single
Annual ID:
OS_MI19054M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
The Shot
Category:
Craft - Direction / Single
Annual ID:
OS_MI19055M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous
Client:
AT&T
Title:
Surprise
Category:
Craft - Direction / Single
Annual ID:
OS_MI19056M
Award:
2019 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Delta Air Lines
Title:
Runways
Category:
Craft - Direction / Single
Annual ID:
OS_MI19057M
Award:
2019 Moving Image Craft Merit Award
Agency:
Jung von Matt/Donau / Vienna
Client:
Erste Bank und Sparkasse
Title:
Unstoppable
Category:
Craft - Direction / Single
Annual ID:
OS_MI19058M
Award:
2019 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Direction / Single
Annual ID:
OS_MI19059M
Award:
2019 Moving Image Craft Merit Award
Agency:
RadicalMedia / New York City + Droga5 / New York
Client:
Hennessy
Title:
Major
Category:
Craft - Direction / Single
Annual ID:
OS_MI19060M
Award:
2019 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + BBDO / New York
Client:
Johnson & Johnson
Title:
Nurses Change Everything
Category:
Craft - Direction / Single
Annual ID:
OS_MI19061M
Award:
2019 Moving Image Craft Merit Award
Agency:
GREYnJ UNITED / Bangkok
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Craft - Direction / Single
Annual ID:
OS_MI19062M
Award:
2019 Moving Image Craft Merit Award
Agency:
Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client:
MedMen
Title:
The New Normal
Category:
Craft - Direction / Single
Annual ID:
OS_MI19063M
Award:
2019 Moving Image Craft Merit Award
Agency:
Matter Unlimited / New York + Whitelist / Los Angeles
Client:
Merck For Mothers
Title:
Reverse
Category:
Craft - Direction / Single
Annual ID:
OS_MI19064M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Soldier
Category:
Craft - Direction / Single
Annual ID:
OS_MI19065M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + MJZ
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Craft - Direction / Single
Annual ID:
OS_MI19066M
Award:
2019 Moving Image Craft Merit Award
Agency:
Pete Giblin / London + Somesuch / London
Client:
White Ribbon
Title:
If Love Hurts
Category:
Craft - Direction / Single
Annual ID:
OS_MI19067M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19112M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + OPositive
Client:
Dunkin'
Title:
CappuChinos
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19113M
Award:
2019 Moving Image Craft Merit Award
Agency:
Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client:
Erste Group Bank AG
Title:
First Christmas
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19114M
Award:
2019 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai
Client:
Madhya Pradesh Tourism Development Corporation
Title:
World's Most Honest Tourism Film
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19115M
