The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Innovation in Social Media
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Innovation in Social Media
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Innovation in Social Media
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Innovation in Social Media
WeCounterHate
Agency: POSSIBLE / Seattle
Client: Life After Hate Category: Innovation in Social Media
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Innovation in Social Media
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client: Getty Category: Digital & Online / Websites & Mobile
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Digital & Online / Websites & Mobile
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Craft / Art Direction
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Direct Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Innovation in Direct Marketing
Project Meddle
Agency: Project Meddle / Brooklyn
Client: Rock On Go Wild Category: Innovation in Direct Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Direct Marketing
Valuable Inheritance
Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro
Client: hospital moinhos de vento Category: Print / Health & Wellness
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Print / Health & Wellness
Around The Corner
Agency: Area 23, An FCB Health Network Company / New York
Client: UMD Urgent Care Category: Print / Health & Wellness
#HoliNotHooliganism
Agency: Ogilvy & Mather Advertising / Mumbai
Client: Reliance General Insurance Category: Mobile-First Video / Under 6 Seconds
Bluesman
Agency: AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo
Client: Baco Exu do Blues Category: Music Videos
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London
Client: General Mills, Inc. (Cheerios) Category: Music Videos
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Music Videos
Jack White - Corporation
Agency: Third Man Records / Nashville + PRETTYBIRD / Culver City
Client: Third Man Records Category: Music Videos
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Craft - Direction / Single
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Direction / Single
Surprise
Agency: BBDO / New York + SomeSuchXAnonymous
Client: AT&T Category: Craft - Direction / Single
Runways
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Craft - Direction / Single
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse Category: Craft - Direction / Single
Major
Agency: RadicalMedia / New York City + Droga5 / New York
Client: Hennessy Category: Craft - Direction / Single
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York
Client: Johnson & Johnson Category: Craft - Direction / Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
The New Normal
Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client: MedMen Category: Craft - Direction / Single
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Craft - Direction / Single
Point of View
Agency: BBDO / New York + MJZ
Client: Sandy Hook Promise Category: Craft - Direction / Single
If Love Hurts
Agency: Pete Giblin / London + Somesuch / London
Client: White Ribbon Category: Craft - Direction / Single
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Use of Music / Original Music
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin' Category: Craft - Use of Music / Original Music
First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Craft - Use of Music / Original Music
World's Most Honest Tourism Film
Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai
Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
